75% of B2B buyers prefer self-serve

More and more buyers want to try your product without having to talk to salesperson. It's step one of a product-led growth strategy.

50% bounce rate without self-serve

By offering compelling self-serve plans you capture prospective customers when their intent to try your product is highest.

15% increase in MRR

Iron Plans customers have seen an average increase in MRR by 15% by adding self-serve subscriptions + usage-based billing.